On our most recent project, we were tasked with creating a strong brand name and logo for a new EU based pharmaceutical start up. Our client has given us permission to post this.
We discussed, at length, our clients business, his market, his vision for the brand. Working within the pharmaceutical sector, our client kept mentioning being diligent at all times and also ‘completing due diligence’
From there, we came up with the name – Diligence Pharmaceuticals. It reflects what our client was after in that the word diligence signifies rules, authority, no crossing over lines etc.
We then set about logo design, which is pictured over there >. We felt the logo needed to look visually strong, yet professional and memorable. We feel we have met this criteria and considering our clients favourite colour is purple, we don’t need to mention how happy he was with the design!
We are working with our client on web development at the moment but thought we would share our initial story and design, it is exciting times to be a part of Diligence Pharmaceuticals!